---

Yo'Play Blox

Packaging (yogurt, desserts, etc.) designed specifically to be reused in a second life as a modular construction toy.

Children are motivated to 'collect and reuse' instead of 'waste', whilst given a greener alternative to the 'free toy inside' trend.
The pots fit together in different ways to create hollow, light weight, 3D shapes and figures. Various labels allow for a wide variety of play themes and even educational games.
Poor families have the possibility to have play material at no extra cost, and difficult eaters are rewarded with a toy by finishing their food.

Play-schools and conscious parents can rely on the packs to help in education, even if it's hard to afford one. All this through Play, the best way to learn.

Registered Design.

Client : Concept
Material : P.S.
Award : Unesco & Design21 - Winner of 'Child's Play' competition 2007

---